Agencies have to keep up with how people find and talk to businesses online. These were five trends we were watching when this post was written in March 2022.
The rise of voice search
Smart speakers and phone assistants have made voice search part of daily life. Spoken queries are longer and more conversational than typed ones, so content that answers questions directly, in plain language, has an advantage.
Less time on websites
Social media and messaging apps handle more and more of the contact between businesses and customers. A website is still the home base, but agencies need to think about the whole journey, including the conversations that never touch the site.
Augmented reality in business
AR moved from games to shopping. Furniture retailers, for example, let customers place a product in their own room through a phone app before they buy. Expect more product pages to offer this kind of preview.
Holographic marketing
At trade shows and events, some brands use holographic displays to show products in three dimensions. It is still a niche, but it shows how much attention immersive formats can get.
Mobile first
Most visits to many sites now come from phones. Designing for small screens first, and keeping pages light, is the baseline for any new project.
What it means for agencies
Trends come and go, but the basics stay: fast, reachable websites that work on every device. Whatever you build for clients, monitor it, so you know it is up before they ask. Read Uptime Monitoring for Web Agencies to see how to get started.
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